Privacy policy

Effective Date: 29.07.2025

OUR PRIVACY PROMISE

At Go Solar Today, operated by Emerge Digital Media Ltd (“we”, “our”, “us”), your privacy is important to us. We are committed to respecting your personal data, keeping it safe, and handling it in line with UK data protection laws.

The purpose of this Privacy Policy (“Policy”) is to explain how we collect, use, and protect your information when you use our website gosolartoday.co.uk.

WHO WE ARE

Go Solar Today is operated by: Emerge Digital Media Ltd
Company Number: 14469330
Registered Office: 717 Green Lanes, London, England, N21 3RX
Email: [email protected]

Although we are not currently registered with the ICO, we comply with the requirements of the UK GDPR and the Data Protection Act 2018.

OUR SERVICES

Go Solar Today is a lead generation service. We connect individuals interested in solar products and services with our trusted partners (“Suppliers”). When you submit your details via our website, we may share them securely with relevant Suppliers so they can provide you with quotes, information, or advice.

WHAT INFORMATION WE COLLECT

When you use our website, we may collect the following information:

Contact details: name, email address, telephone number, postcode.

Your enquiry details: information about your solar requirements.

Technical information: IP address, browser type, and device details.

Cookies and tracking data: We use cookies and tracking technologies from Google Ads and Meta Ads to measure performance, personalise ads, and improve our services.

HOW WE USE YOUR INFORMATION

We use your personal data to:

Connect you with Suppliers – We pass your details to relevant partners so they can provide you with quotes or further information about solar products and services.

Respond to enquiries – To answer any requests you send to us.

Marketing and advertising – To run campaigns via Google Ads, Meta Ads, and similar platforms, and to measure and improve their performance.

Compliance and fraud prevention – To verify leads and prevent misuse of our services.

Our lawful bases for processing include consent (when you submit your details) and legitimate interests (for fraud prevention, analytics, and marketing improvements).

SHARING YOUR DATA

We may share your data with:

Trusted Suppliers – solar companies and installers who may contact you directly.

Advertising platforms – such as Google and Meta, for audience targeting and campaign measurement (data shared is anonymised/pseudonymised where

possible).

Service providers – IT, hosting, analytics, or customer support providers that help us deliver our services.

We will never sell your personal data to third parties.

COOKIES

We use cookies and tracking technologies to:

Remember your preferences.

Understand how visitors use our site.

Personalise ads on Google, Meta, and other platforms.

You can manage or disable cookies at any time through your browser settings.

DATA RETENTION
We only keep your personal information for as long as necessary:

Lead information is kept for up to 3 years.

After this period, your data is securely deleted from our systems.

YOUR RIGHTS

Under UK GDPR, you have the right to:

Access the data we hold about you.

Correct inaccuracies in your data.

Request deletion of your data (“right to be forgotten”).

Restrict or object to how we process your data.

Withdraw consent at any time, if consent was the lawful basis for processing.

To exercise these rights, contact us at: [email protected].

If you are unhappy with our response, you also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO) at www.ico.org.uk.

DATA TRANSFERS

We do not actively transfer personal data outside of the UK. If any transfer is required (for example, by a supplier or service provider), we will ensure

appropriate safeguards are in place.

SECURITY

We take steps to protect your personal information by using secure systems, encrypted connections (HTTPS), and limiting access to authorised personnel only.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.